Real-time computing. Real-time news.
October 16, 2006
Web 2.0 Job Site Chooses Azul to Reduce Hardware
Blue Chip Expert, an online marketplace for hiring
managers, is using Azul Systems' Azul Compute Appliance to build
its Web 2.0-based business by reducing the amount of hardware required
to ensure service levels, even during periods of unpredictable demand.
Based on the technologies and techniques of social networking, Blue
Chip Expert is an invitation-only, "viral" marketplace where hiring
managers can easily find and hire the highest caliber experts,
specialists and professionals for contract work. Members of the
service enjoy the benefits of precise matching, personal service and
the extended reach of many professional circles. If the company relied
solely on conventional hardware, rapid growth would require more and
more servers at ever spiraling costs. With the shared services model
and smaller footprint that Azul enables, Blue Chip Expert is reducing
its overall server infrastructure costs by as much as 70 percent. In
addition, with a shared pool of compute and memory resources, Azul
Compute Appliances eliminate the practice of
over-provisioning servers to meet unpredictable Web site traffic.
"As we analyzed anticipated throughput and the hardware required to
maintain service levels, it became clear that the high cost of
deploying more and more conventional servers would constrain our
ability to grow the business," said Scott Langmack, founder and chief
executive officer of Blue Chip Expert. "Azul has enabled us to continue
to grow rapidly but with a far more reliable, manageable, and
cost-effective infrastructure that enables us to respond more quickly
to changing market forces and customer demands."
Optimized for the Java platform, Azul Compute Appliances
eliminate the need for prolonged application tuning and capacity
planning at the application level. As a result, Blue Chip Expert is
able to more quickly respond to market forces through dynamic
provisioning of resources as new services are rolled out. Additionally,
Azul appliances reduce complexity by allowing a single instance of an
application to handle greater throughput, and reduce the number of
application instances that need to be deployed and maintained. And with
its larger, pauseless memory heaps, the Azul Compute Appliance allows
Blue Chip Expert to store its entire database in memory, lowering
database hardware costs and improving responsiveness.
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