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BLUE TITAN LAUNCHES INT'L OPS TO MEET GLOBAL DEMAND FOR SOAs

Blue Titan announced it is launching international operations to support the growing worldwide demand for service-oriented architecture (SOA) deployments.

In addition, the company announced that British American Tobacco (BAT), the world's most international tobacco group, and an early adopter of SOA and Web services, is basing its global SOA infrastructure deployment on Blue Titan Network Director. Blue Titan's international expansion reinforces the company's focus on enabling the strategic deployment of SOA on a global scale.

"Global 2000 companies are seeking the benefits of SOA across their distributed enterprises," said Glenn Hasen, CEO of Blue Titan. "BAT is a prime example of the strategic value gained from a global SOA strategy. Our new international office will help BAT, and future customers, maximise the potential of a large-scale SOA deployment and will best support their global needs."

The build-out of SOAs at BAT and other leading international corporations demonstrates that highly distributed companies regard SOA as the best software infrastructure to meet their global operational needs. Blue Titan's Network Director is uniquely designed from the ground-up as a distributed services network, enabling enterprise architects to drive reliable sharing and reuse of services across lines of business, systems and geographies.

"BAT's brands are sold in over 180 markets around the world and the distributed nature of our business requires a flexible architecture that can meet existing needs and scale to accommodate future business," said Kevin Poulter, application technology manager at British American Tobacco. "Blue Titan's Enterprise SOA Fabric offers a pragmatic path to deploy a shared infrastructure that will give us a technological advantage to strategically support our brands."

Blue Titan's international offices, based in London, will serve as the headquarters for the company's growing effort to serve both the distributed nature of customers' SOA infrastructure and to seize the SOA opportunity with international corporations.

The new offices with be led by Mark Inskipp, who brings over 20 years experience in establishing and leading European and international operations for enterprise software companies. Most recently, he headed European sales for Pivotal Corporation, and led European operations during a 16 year tenure at Information Builders.

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