Breaking News - Platforms:

BEA Ships Service Oriented Architecture-Based Mobile Solution

BEA Systems announced the availability of MobileAware Interaction Server, BEA WebLogic Edition, an integrated, mobile platform designed to help customers mobilize online data and business processes. Targeting enterprises in both the telecommunications industry and other business markets, this innovation can extend the Service-Oriented Architecture (SOA) technology within BEA WebLogic Portal 8.1 to help provide a more simple, rapid and cost-effective approach to accessing and delivering a broad set of data via diverse mobile devices. MobileAware Interaction Server, BEA WebLogic Edition is a key component of the BEA Services Delivery Solution Framework, and an important deliverable of the BEA Liquid Computing vision, designed to help improve IT responsiveness.

As applications and data become increasingly dispersed throughout an enterprise they can also become less accessible. By using an integrated mobility platform, telecommunications companies can more rapidly provide new revenue-producing data services, and business can more broadly distribute enterprise information to customers, employees and partners. MobileAware Interaction Server, BEA WebLogic Edition is a new technology platform designed to extend BEA WebLogic Portal to the mobile domain, helping to provide multi-channel access to Web and online assets. Enterprises can broaden the effectiveness of business-critical systems for customers, employees and partners, and mobile carriers can rapidly deploy new, data-centric services, without the need for re-training and re-tooling. Because it is designed to allow companies to leverage existing processes, applications, and software components across multiple channels, the MobileAware Interaction Server, BEA WebLogic Edition can be highly cost-effective.

"We are constantly seeking to build technologies that can help us better empower our customers to innovate with IT," said Mark Atherton, vice president of the enterprise solutions group at BEA Systems. "MobileAware Interaction Server, BEA WebLogic Edition is designed to help extend BEA product and solution capabilities to our telecommunications and enterprise customers, helping accelerate the deployment of mobile, multi-channel services and helping enable our customers drive even greater productivity."

In addition to leveraging BEA WebLogic Portal, the MobileAware Interaction Server, BEA WebLogic Edition is designed to work closely with the BEA WebLogic Platform: the MobileAware Interaction Server uses the BEA WebLogic Platform development, execution, personalization, and presentation capabilities-and can transparently add a mobile presentation layer. The development environment of the MobileAware Interaction Server, BEA WebLogic Edition is tightly integrated with the award-winning BEA WebLogic Workshop development tool, an execution platform, as well as personalization and mobile presentation capabilities that can help bring Web content to the mobile domain.

"Together, BEA and MobileAware have helped to empower organizations to exploit the opportunity of mobility, quickly, at lower cost and at lower risk," said Brian Kinane, executive vice president of MobileAware. "With a timeframe as short as one week, enterprises can test the benefits of mobility in reaching out to customers, partners and employees. We are now calling on organizations to exploit this powerful advantage in cost and productivity and truly innovate by extending their value to the mobile user."

Specific examples of business applications for this technology include:

Mobility is an important service area within the telecommunications market and many companies are currently working with "first generation" delivery systems that are not flexible enough to offer new leading services or to integrate content and services from the many sources now available. New mobile data service delivery can help carriers increase revenue, attract new customers, and reduce their own customer churn. The MobileAware Interaction Server, BEA WebLogic Edition is a core component of the BEA Services Delivery Solution Framework, aimed at helping service providers increase profitability by enhancing their ability to deliver an optimal customer experience quickly and cost effectively. Running on the industry leading and carrier-proven BEA WebLogic Platform, MobileAware Interaction Server, BEA WebLogic Edition, can help provide the scale, flexibility, and roadmap for seamless and robust content service delivery.

Customer self-service and employee self-service are quickly becoming mainstream online activities. As customers have become more mobile and as employees work more often from remote locations, many would like immediate access to service, billing, product availability, logistics and other types of information while on the move. MobileAware Interaction Server, BEA WebLogic Edition is designed to allow enterprises to more readily deliver airline, travel, banking and brokerage, transportation, logistics and more information to customers, employees and partners.