Applications:
AKAMAI UNVEILS WEB APPLICATIONS ON DEMAND
Akamai Technologies Inc is changing the way Web applications can be deployed
and managed. Akamai introduced a series of Web applications that businesses
can rapidly deploy, without the need to purchase any hardware or other "fixed
assets," and receive computing capacity when and where it is needed.
The initial Web applications that Akamai is making available via its
EdgeComputing service address common and often computing-intensive
functionality found at many online businesses, including search, user
prioritization, registration and contests. Leveraging Akamai's global
EdgePlatform, businesses receive on demand capacity based on adoption of the
application and pay only for when the application is in use. Since there are
no fixed assets necessary to deploy the application, a business can accelerate
time to market at no financial risk, while reducing strain on its existing
origin infrastructure.
"Akamai is further extending its global platform by offering a variety of core
functional services often incorporated in Internet-based systems," said Sandra
Rogers, program director of web services and integration software at IDC.
"Akamai is focused on bringing to market Web services with flexible access
models for enterprises to quickly build out service-oriented systems,
leveraging its foundation for core provisioning and management."
Offering "ready-to-deploy" applications provide a series of benefits including
enabling businesses to focus on their core offerings -- not whether they have
the infrastructure in place to test, manage and distribute their business
processing. Akamai is changing not only how enterprises look at Web
application deployment, but also how independent software vendors (ISVs) can
deliver "software on demand."
"Akamai is our preferred deployment model for taking applications developed on
our rich client platform and making them available at high scale, on demand,"
said David Temkin, chief technology officer at Laszlo Systems, an open-source
provider of a rich Internet application platform. "Our focus is on providing
customers with rich and dynamic applications. Partnering with Akamai enables
customers to bring these rich applications to market quickly, supported by
world-class infrastructure that can be used when and where it is needed."
Akamai is offering a number of J2EE-based applications, powered by the Akamai
EdgeComputing service. The following are available immediately:
- Site Search -- uses the Lucene open source search application, enabling the
processing of all searches to take place on Akamai's EdgePlatform, freeing up
origin servers from the onslaught of computing cycles.
- User Prioritization -- enables customers, when under conditions of extreme
load, to ensure access to backend applications for high-value users or
shoppers who have already begun a transaction process.
- Online Registration -- enables companies to ensure registration data will
be collected under conditions of extreme load, maximizing the effectiveness of
marketing campaigns and the ROI on marketing expenses.
- Contest -- enables users to run online promotional contests deployed
entirely on Akamai's EdgePlatform, leveraging its on-demand scale and global
reach to support spikes in traffic. Using Akamai, marketers need only to
generate the HTML page designs, insert them into the contest page flow
framework, and launch the contest into production -- a process that can be
achieved within weeks.
"Applications On Demand" Delivers ROI For Customers
Customers that are currently utilizing applications powered by Akamai
EdgeComputing are from a variety of industries, with significant traction
within the retail and media & entertainment verticals.
When planning for a major television advertising campaign that was to launch
at the end of May, GameZnFlix Inc, an online movie and game rental company on
the Web, realized its current infrastructure would not be able to support the
volumes of end-user search requests that the commercial was to generate.
Additionally, GameZnFlix did not have a robust search application in place to
process those requests. GameZnFlix implemented Lucene powered by EdgeComputing
to enable all of the search application's Java processing to be executed
across Akamai's EdgePlatform, reducing the load on its origin servers.
"With only a limited number of weeks to prepare, we were able to quickly
implement Lucene powered by EdgeComputing to put in place the infrastructure,
computing resources, and management capabilities we needed to launch the ad
campaign. With this solution we had complete confidence in our infrastructure
and significantly reduced our expenses," said John Fleming, chief executive
officer of GameZnFlix Inc. "Rather than paying for new software licenses and
hardware, EdgeComputing's innovative pay-as-you-go model efficiently served
our needs."
Patron Solutions offers a comprehensive web-based ticketing service,
www.neweratickets.com. End-users can access this on-line, real-time interface
to purchase event tickets from theater companies, museums, professional sports
teams, and concert promoters. Patron Solutions selected Akamai's User
Prioritization powered by EdgeComputing service to help manage load to its
enterprise transaction systems. If a customer decides to purchase an item via
the neweratickets.com site but the origin server becomes overloaded, the user
prioritization application manages user requests, allowing only the amount of
purchasers the ticketing site can handle to be directed to the origin site.
The remaining visitors are sent to an overflow site on the Akamai EdgePlatform
to wait until the transaction processing systems can handle the requests. This
approach enables Patron Solutions to provide a consistently available web
presence without having to purchase and manage additional infrastructure.
"Rather than turning users away, Akamai seamlessly directs them to a 'waiting
room' site containing ads that engage customers until the origin site is able
to handle the requests," said Syd Weinstein, chief information officer of
Patron Solutions. "The waiting room solution works flawlessly, keeping users
occupied while they wait to check out. Its ability to handle every end-user
request enables Patron Solutions to preserve sales that might otherwise be
lost."
"Akamai's on-demand infrastructure model offers a global platform for the
deployment of Web-based applications," said Bill Weihl, chief technology
officer at Akamai. "With Akamai, Web applications can be brought to market
without the costly step of deploying new hardware and software. Several
enterprises are now embracing the Akamai EdgeComputing service to bring Web
applications to market more quickly and at lower cost than possible with
ordinary centralized infrastructure."
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