Systems/Enterprise:
IBM TO PROVIDE SUPERCOMPUTING POWER ON DEMAND FOR OIL INDUSTRY
In response to the petroleum industry's increasing need for supercomputing
power in oil exploration and production, IBM announced its plans to open the
third IBM Deep Computing Capacity on Demand (DCCOD) center in Houston. The new
DCCOD in Houston will join IBM's existing centers in Poughkeepsie, N.Y., and
Montpellier, France, which currently enable customers to easily tap into
massive supercomputing power to help meet critical short term business needs,
while avoiding large up-front capital outlays and long-term fixed IT costs.
Landmark Graphics, a wholly-owned business unit of Halliburton, will be the
anchor client for the Houston Deep Computing Capacity on Demand center, and
plans to offer its seismic processing services and software to clients.
Landmark can tap into the resources of the center to help its customers take
advantage of the latest in computing infrastructures to achieve faster project
turnaround without any up-front capital investment.
Customers of the IBM Deep Computing Capacity on Demand center in Houston will
have the ability to leverage award-winning IBM supercomputing power via a
pay-as-you-go delivery model. Customers who already have substantial
supercomputing capacity of their own can supplement that capacity to handle
peak loads, leveraging IBM Grid technologies, to combine base and peak
resources. Landmark's customers will also have access to a variety of
Landmark's solutions, such as their Rapid Prospect Generation Engine, which is
especially valuable for imaging and other compute-intensive processes, using
ProMAX, SeisSpace and other technology.
"The petroleum industry is under incredible pressure now that the demand for
oil is rising much faster than the supply. We are gearing up to meet
expectations that world demand will grow by more than 60 percent over the next
30 years," said Peter Bernard, president of Landmark. "With IBM's Deep
Computing Capacity on Demand solution, upstream E&P companies can access and
pay for Landmark services and technologies as part of an open E&P computing
environment. Effective cost management and increased value return from IT
spend remain key objectives within the industry. We believe that offering
on-demand access to optimized turnkey solutions such as the Rapid Prospect
Generation tools and services can have a positive impact on our customers'
bottom line."
"Deep Computing Capacity on Demand is the only offering of its kind that can
give companies access to IBM world class supercomputing power to help meet a
variety of spikes in needs, without the costs and management involved with
owning their own supercomputer, " said David Turek, vice president of IBM Deep
Computing. "We realized the benefits for the petroleum industry in particular,
and our center in Houston is geographically located to optimally serve these
customers."
In addition to the petroleum industry, the Deep Computing Capacity on Demand
business model caters to a broad spectrum of companies that have peaks and
valleys in their need for supercomputing power. Commercial industries that
could use supercomputing power on demand are digital animation studios,
bioinformatic research companies, financial services organizations, government
agencies and national research laboratories that use high performance
computing on an inconsistent basis.
IBM Deep Computing Capacity on Demand can enable customers to:
- Rapidly respond to their new and changing business opportunities.
- Compete at a scale that may not previously been possible for them.
- Easily tap into massive amounts of supercomputing power that could be
otherwise unaffordable.
- Rapidly deploy supercomputing capacity in response to urgent business
opportunities.
- Pay for supercomputing capacity on a variable cost basis, avoiding large
up-front capital outlays and long term fixed IT cost commitments.
- Lower overall supercomputing ownership and operating costs.
- Take advantage of a scalable, highly secure and highly resilient on demand
operating environment.
- Improve price/performance for compute-intensive applications and processing
of massive amounts of data.
- Access a variety of technology to optimally serve the needs of diverse
applications.
The Deep Computing Capacity on Demand center in Houston is initially planned
to consist of 512 IBM xSeries Xeon servers. Designed for scalability to meet
increased demand, the Deep Computing Capacity on Demand center is planned to
subsequently incorporate a variety of technologies consistent with market
demands.
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