Systems/Enterprise:
IBM SOFTWARE TO HELP COMPANIES AUTOMATE ACROSS ENTERPRISE
IBM announced new software that can help companies establish a more detailed
roadmap of their business operations. With a better view of how business
processes such as customer service, claims processing or supply chain
management are being executed across disparate, far-flung networks, companies
can detect slowdowns, look for efficiencies and respond faster to customer
demand and changing market conditions.
The new software, WebSphere Business Integration Modeler Version 5, uses the
latest industry standards and IBM's leading integration software and
development tools to help companies and other organizations model the flow of
myriad business processes across their I.T. systems. Companies want to reduce
time, cost and complexity as they engineer these increasingly automated
processes.
Business process modeling is a core component of Business Performance
Management, an industry term for the effort by companies to manage both
business processes and IT systems within an integrated framework. WebSphere
Business Integration Modeler makes it possible for company management to
visualize, design and chart the various operations of their organizations,
providing a means for evaluating performance and modifying processes in cases
where slow downs or flaws are detected.
"Enabling our clients to manage their end-to-end business processes and drive
transformation and best practices is crucial to helping them become on demand
businesses," said Marie Wieck, general manager of business integration and
industry solutions. "WebSphere Business Integration Modeler reflects the key
requirements we have seen from our customers, partners and IBM internally."
Until recently, organizations took their chances when establishing business
processes, since there wasn't an easy and reliable way to visualize how the
operations would impact the enterprise before committing to an infrastructure.
Now, with WebSphere Business Integration Modeler, companies have a bird's eye
view into how proposed IT operations will roll out across the organization,
and management can tweak implementations and plans based on process models.
This is especially useful for providing business value to organizations in
today's climate of mergers and acquisitions, business process outsourcing,
process reengineering and automation of formerly manual processes, since
companies want to avoid the hassle and expense of re-tooling a process that
didn't perform as expected.
IT analyst firm Gartner anticipates that 70 percent of enterprises will have
conducted business process efforts by the end of 2005, helping them improve
capabilities to cut costs and boost competitive advantage. Gartner also
expects anticipated and active business changes to drive the need for more
business modeling, ultimately helping organizations to keep current in a
dynamic business world.
The Star Alliance, a network of 15 airlines, is implementing an IBM modeling
solution using the new WebSphere software in order to further enhance
collaboration and agreement upon business processes across its members, taking
into account the different cultural, geographic and organizational
backgrounds.
"Our goal is to optimize collaboration efforts across our wide range of
members, and we looked to IBM WebSphere Business Integration Modeler to help
facilitate this endeavor," said Brian Cook, vice president of information
technology for Star Alliance. "Modeling technology is helping us to create
standards for reducing complexity, achieving harmonization and creating value
for our member carriers."
WebSphere Business Integration Modeler is the only modeling tool built to open
standards and based on Eclipse, a universal open source software tool
platform, which means it can easily be integrated an organization's existing
architecture. The software is based on BPEL (Business Process Execution
Language), an XML-based open standard for defining how to combine Web services
to implement business processes, and provides support for WebSphere Business
Integration Server Foundation, WebSphere MQ message queuing software and
Rational Rose XDE development tools. This open architecture allows customers
to work with existing content they may have based on standards like XML or
product content like Microsoft Visio, and extend it using WebSphere Business
Integration Modeler's simulation and modeling capabilities.
The Principal Financial Group, a global financial institution offering
businesses and individuals a range of financial products and services, is
implementing the new IBM software to better model business processes across
its many offices, which serve more than 13 million customers worldwide. "We
are excited that the new release of WebSphere Business Integration Modeler is
powered by Eclipse technology," said Brian Cornelison, Enterprise Application
Integration, Principal Financial Group. "This approach allows the new software
to effectively interact with our Eclipse-based source code management tooling,
thereby enhancing our ability to use a team approach for model development."
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