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DAILY NEWS AND INFORMATION FOR THE GLOBAL GRID COMMUNITY /
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Systems/Enterprise:
AKAMAI DELIVERS FOR LEADING SOUTH AMERICAN E-TAILERS
Akamai Technologies Inc announced increasing demand for its EdgeSuite service
among South American businesses. Akamai has more than doubled its total
customer base in South America through its resellers since the beginning of
2003, experiencing success in vertical markets that include retail, media &
entertainment, education, government and air transportation.
Serving customers in Argentina and Chile through its resellers, Akamai is
currently experiencing its highest customer growth in Brazil. Representing one
of the most robust economies of South American countries, Brazil also boasts
the continent's highest number of Internet users (12,269,533 active Internet
users as of March 2004 per Nielsen/NetRatings).
Key to Akamai's success is the universal importance among leading businesses
and online retailers to offer a high-performing and reliable end-user
experience, while ensuring efficient delivery of e-commerce operations. The
Akamai EdgeSuite service enables businesses to avoid the cost of building out
their own infrastructure to support end-user traffic demands, choosing rather
to rely on Akamai's secure global platform to distribute their Web content and
applications.
Among new EdgeSuite customers within the last year are Brazil's leading
e-retail destinations, including Americanas.com, Buscape, Magazine Luiza and
Shoptime.
"Adopting the Akamai EdgeSuite service was simple and effective," said Bruno
Villela, IT infrastructure manager of Shoptime. "From the most optimal Akamai
server, our customers receive all the information requested to process their
transactions such as images, video and even heavy documents for download. As a
result, our servers are spared from an excessive amount of transactions, and
we gain scalability to offer an easy and reliable means of purchasing via the
Internet, all while saving on infrastructure costs."
As sales continue to expand in South America, Akamai has formed a strategic
reseller relationship with Exceda. The terms of the agreement allow the
companies to align Akamai's portfolio of services with Exceda's market
knowledge and experience, thus creating a winning strategy for services
deployment. South American customers are able to benefit from Akamai's leading
technology, with local support (through Exceda) and services that meet their
business requirements.
"We are excited about our relationship with Akamai," said Exceda's partner and
managing director, Claudio Baumann. "Year after year, our market has shown
two-digit growth rates in the volume of applications made available over the
Internet. This makes our customers very receptive to Akamai's value
proposition. By using Akamai's services, they are able to face the challenge
of supporting high traffic rates with cost efficiency, while improving the
end-user experience. We expect to increase our volume of business as more
customers become acquainted with Akamai's value proposition."
The Akamai EdgeSuite service enables the generation and delivery of dynamic
content that can be targeted and delivered from locations optimized for each
end user. Given today's challenged IT budgets, the EdgeSuite service allows
businesses to cost-effectively extend their critical Web infrastructure across
Akamai's global platform, while retaining control of the business intelligence
necessary to provide the optimal user experience.
"Customer adoption for Akamai's services in the Brazilian, and the overall
South American markets, demonstrates our growing international sales," said
Robert Hughes, vice president of Global Sales & Services at Akamai. "Today's
news highlights four of Brazil's leading retail brands that are leveraging
Akamai's global computing platform. We are excited to work with these
companies, and to have partnered with Exceda, who has proven extremely
proficient in representing and supporting Akamai's solutions in this market."
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