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AKAMAI COMPETING WITH GOOGLE?

Google may be utilizing the largest grid of computers in the world, but remains reserved in publicizing its operations in order to deter competition.

By hiding its query information, Google can keep competitors from finding out the true processing power and cost of holding a place as the top search engine provider. Google has been found to report lower query hit numbers than are true.

Google hopes to keep competitors ignorant of the number of indexed pages and the number of computers running in its data centers. That way, Yahoo!, Teoma, and Mooter won't know how much money is necessary to properly compete with Google.

The truth is starting to creep out, however. The New York Times last year reported that Google was using over 100,00 servers to operate, the largest grid of computers in the world. Such an operation surprises even industry experts.

The secret to Google's success can be found in its origins at Stanford. The creators, rather than using several new and speedy computers, were forced to use old, discarded computers from Stanford's CS department. Sergey Brin and Larry Page thus formed the seeds of Google with distributed algorithms on a small network of unstable and outdated computers.

And to this day, Google purchases cheap computers and utilizes the power between multiple racks of them. Some are expected to fail, but Google still saves more money than if it buy new and more expensive computers. Due to this large connection of computers, Google has virtually unlimited computing power.

Now, Akamai, a small company that went public in November 1999 with the fourth most successful IPO ever, is also utilizing a large network of computers to possibly compete with Google.

After an amazing initial opening and impressive stock soar, Akamai was hit by the dot-com fallout. In addition, co-founder and CTO Danny Lewin was killed on September 11, 2001 when his plane was flown into New York City's World Trade Center building.

Akamai now operates in a similar manner as Google, using servers located all over the world. CNN, Microsoft and many others use Akamai to deliver their Web pages every day.

Because the software used by these companies to manage and debug their machines cannot be bought off the shelf, it is necessary to develop the programming in-house; in this arena Akamai may have the advantage.

The operations used by Google and Akamai are unique in that they are spread out globally. In addition, they differ from scientific clusters because they must perform for customers with 100 percent uptime and have all the computers involved work together.

Though Akamai does operate a similar infrastructure as Google, the two organizations run separate and different applications on top. Google is search engine based, while Akamai delivers Web pages and other Internet tools.

Akamai, in addition, is still attempting to create a clear business model to expand their business endeavors. In a much more open manner than Google, Akamai is looking for new business opportunities and options to sell their services.

Current developments include ways to let customers run applications on Akamai's distributed servers. This is ideal for situations where demand is unpredictable because the system can handle unexpected surges in use.

In addition, Java programming can run on the company's servers in virtually any manner. Music services, as well as online shopping and catalogs are just some of the examples of Akamai's current provisions.

The company's hit and request numbers are subsequently beginning to rise rapidly.

Currently, email may be on the companies' advancement lists. Earlier this month, Google announced that email would be its new priority. Offering users one gigabyte of mail storage, (other free Web mail providers offer a hundredth of that typically) Google promises unprecedented storage capabilities. Many people thought that the announcement was an April Fool's joke, but Google is very serious. Because users will hardly ever use such massive amounts of storage for email, Google can buy new hard drives before consumers fill them.

Google has also been working on the Google File System (GFS) and this allows high- speed replication and data access through its clusters. Users' emails could be replicated between multiple Google clusters and the GFS could redirect them to the closest cluster containing their personal messages when they log in.

Akamai, though capable of such technology, would rather not directly deal with end users. The company would rather provide infrastructure services to a company that would then support the user.

So competition with Google is not so much an issue, but teaming with them to provide the necessary technology is a possibility.

The possibility, however, is unlikely. Google's strict privacy policies contrast with Akamai's open attitudes concerning their technology. Also, Microsoft provides Akamai with 20 percent of its revenue and Google is in constant Internet search competition with the software giant. A Google relationship with a Microsoft partner would be a tense one.

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