DAILY NEWS AND INFORMATION FOR THE GLOBAL GRID COMMUNITY /    ( Table of Contents )

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SOFTRICITY COMPLETES WESTERN EUROPEAN DISTRIBUTION CHANNEL

Softricity announced that, just seven months after setting up its EMEA Headquarters in the Netherlands, it completed the Western European Distribution Channel to respond to increasing interest in SoftGrid, the company's award-winning application virtualization platform. In the past month, Softricity has added four new distributors. The company now has 12 leading Value Add Distributors who service 14 European countries.

Softricity disclosed it has signed agreements with Germany's ADN Distribution GmbH and LWP GmbH, as well as Switzerland's BCD-SINTRAG AG and Spain's Diode Espana S.A. The company also said that through its existing relationships with Realab and Lean-On, it added SPO, Stockholm, Sweden's healthcare provider; and Aalborg University, a prestigious Denmark educational institute, to its list of more than 35 European customers.

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"We're very pleased that our efforts at targeting the top distributors in key geographic regions are paying off," said Harry Ruda, CEO of Softricity. "We're continuing to see tremendous momentum in Europe, largely due to the extraordinary success of these distribution partners and their resellers."

"The interest we're seeing in SoftGrid is astounding," said Hermann Ramacher, managing director of ADN Distribution. "Once companies realize the significant cost savings and efficiency gains that SoftGrid can deliver, they are anxious to leverage it for their businesses."

"By virtualizing applications, SoftGrid turns enterprise-wide application management from a resource-draining task into a strategic business enabler," said Rolf Ferrenberg, managing director of LWP. "We're delighted to offer customers such a valuable solution."

Gabor Revay, IT production manager at SPO, said SoftGrid enables them to cost-effectively service the 1,000 doctors, nurses and administrative personnel who are located in 50 different hospitals and outpatient clinics. "The decision to go with SoftGrid was easy. Its ability to deliver any application wherever we want without lengthy testing is like a dream. Nothing else on the market could help us do this. SoftGrid enables us to vastly accelerate deployments using fewer servers while leveraging our existing infrastructure. We expect to reduce application TCO significantly while making our IT department much more flexible and responsive to our users."

SoftGrid's benefits were also apparent to Arne Remmen, manager of the Department of Development and Planning at Aalborg University, whose 14,000 students and employees are dispersed among 22 departments: "In our department we needed to provide easy access to more than diverse 50 applications -- from Microsoft Office to AutoCAD and Macromedia -- regardless of the users' location. By enabling us to virtualize applications, and eliminate installations and conflicts, SoftGrid lets us offer applications in less than 35 seconds while also giving us complete control over application security and compliance. It provides everything we need."

SoftGrid is the industry's first application virtualization solution. It transforms Windows applications from products that must be installed locally into virtual services that are centrally configured, managed, and deployed on-demand to desktops, laptops and servers, without altering the host device's operating system. It frees applications from being tied to specific systems and departments, enabling them to be accessed anywhere in real-time. Using SoftGrid, organizations compress each phase of the application management process, from deployments to upgrades to patches and terminations.