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DAILY NEWS AND INFORMATION
FOR THE GLOBAL GRID COMMUNITY /
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Applications:
ACXIOM PIONEERS GRID-BASED
COMPUTING FOR BI
Advances in technology finally are allowing companies to transform data
into
the intelligence needed to drive better business decisions and build more
valuable relationships with their customers, said Acxiom company leader
Charles D. Morgan.
"Businesses have more data than ever, and that data will multiply in the
years
ahead, but realizing the power of that data has been limited," Morgan said.
"Today, I can tell you that the impractical is now practical, and what was
unimaginable can be imagined."
Acxiom's Customer Information Infrastructure (CII), a Grid-based solution
architecture, redefines how data is managed, Morgan said, enabling data
analysis, modeling and applications at previously unachievable speed -- and
with a lowered cost.
Web services, utility computing, .NET, CPU harvesting and distributed
computing are just a few of the technologies that fall under the Grid
computing umbrella. Gt04 -- a premiere enterprise Grid computing conference
targeting industrial and commercial users -- will gather experts, and outline
strategies and road maps for Grid deployment. For more information, visit
www.gt04.com.
Grid computing is here!
With CII, data storage also is less expensive, allowing businesses to
redirect
those resources to more modeling and analysis for marketing effectiveness, he
added. CII also provides duplicate storage for a failsafe environment.
Morgan's comments came in Orlando, Fla., at Connections 2004, Acxiom's
annual
symposium in which leading information technology and marketing executives and
experts discuss trends and advances in customer data management.
"Imagine being able to rescore your entire prospect universe in seven hours
rather than seven days at a lower cost per run. Imagine 10 years of promotion
and transaction history rather than a simple snapshot in time. Imagine a full
database update delivered as often as you want," Morgan said.
He said Acxiom, which began deploying Grid-based computing more than two
years
ago, is itself realizing benefits of the technology, including advances of its
own InfoBase family of data products.
"The key is how we all adapt and use these changes to create an advantage
in
your business, and help you build valued relationships with your customers,"
Morgan said.
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