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PHOENIX REDEFINES DEVICE MANAGEMENT LANDSCAPE

Phoenix Technologies Ltd has unveiled its vision and roadmap for the new category of core system software. It will deliver dramatically improved levels of trust, manageability, connectivity and usability for both individual and enterprise users of industry standard systems. The announcement was made at the company's Strategy 2004 conference.

"Through our Core System Software, Phoenix is making a dramatic change that will become the basis of networked computing for the next two decades," said Albert E. Sisto, chairman president and CEO of Phoenix. "For the past two decades, BIOS has been all about PC compatibility based on the original IBM standard. As such, it provided only limited security, no network awareness, and no network connectivity at the core of the PC architecture. Today, nearly all digital devices are connected to a network, whether to conduct global commerce or just to access e-mail. This requires an advanced foundation for implementing an extensible and flexible architecture designed specifically for the age of networked computing."

Years in development, the new Core System Software category is powered by the Phoenix Device-Networked Architecture (d-NA), a structured framework and set of interoperable software building blocks. Phoenix d-NA will significantly expand the capabilities previously provided by legacy system BIOS while enabling PC OEMs, ODMs and system builders to offer highly differentiated solutions in an increasingly price-competitive marketplace.

Phoenix d-NA is based on Phoenix's technical and market expertise providing firmware to more than 1 billion open architecture PC and non-PC digital devices for 25 years. It takes a structured, modular "building blocks" approach to meeting the four critical requirements of users and device developers, including:

  • Trust -- Devices serving as network endpoints can be integrated into to an easy to implement "trustworthy computing" model that leverages secure, digitally signed core system software. This is the critical first link in a "chain of trust." In addition, Phoenix d-NA will incorporate a new class of Windows-advantaged components that leverage the Microsoft CryptoAPI (CAPI) to provide unprecedented trust and intrinsic security for systems running Windows and .NET applications.
  • Manageability -- Intelligent devices and servers based on Phoenix d-NA are able to provide self-management, self-healing and self-authentication as standard capabilities. By leveraging Phoenix d-NA, software developers in a wide range of categories, from identity management to asset management, will be able to incorporate intrinsic "device authentication" into the fabric of their offerings.
  • Connectivity -- Core System Software built with Phoenix d-NA has the inherent capacity to provide an always-on live connection to both operating system and network services and standards, including TCPIP and XML. While this capability is powerful in user-driven computing, it is even more powerful when applied in the context of machine-to-machine computing as well as grids, clusters and blade-centric computing.
  • Usability -- OEMs can now define customer segment-centric device personalities for market and individual requirements. They also can leverage the popular Phoenix Core Managed Environment (cME) to deliver critical protected applications, including system recovery, virus protection, PDA synchronization and more.

"Over the coming weeks, we will be rolling out a new family of Phoenix cME TrustedCore products for notebook, desktop, server and embedded systems," said Timothy D. Eades, senior vice president of Corporate Marketing and Product Division at Phoenix. "These new products will help our customers and partners benefit from value-based differentiation and extended compatibility within the entire ecosystem."

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