Special Features:
IBM: MUCH MORE THAN A MAKER OF
COMPUTER HARDWARE By DAVE GUSSOW, St. Petersburg Times
Inventing the future IBM has re-imagined itself as much more than a maker
of computer hardware. Its emphasis now is on research to create new
technologies.
At first glance, the office of tomorrow looks a lot like today's: a cubicle
with a desk, computer, phone and chairs.
The future high-tech touches are mostly hidden from view in a prototype at
the IBM research facility here so it won't overwhelm workers when it goes from
a demo to reality.
Otherwise, researcher Jennifer Lai said, "You'd spend your whole time
sitting in this office going, 'It feels different, it feels weird, this is
strange, this is not what I'm used to.' "
But there is much that is different in this prototype office being
developed
by IBM and Steelcase Inc., the nation's largest supplier of office
furniture.
For starters, the office knows when you arrive each day, thanks to coding
in your employee badge, and turns on the lights. There's a separate touch-
screen computer in the office that controls everything from the temperature to
"white noise" to block out distractions. Colored lights overhead signal
whether it's a bad time for co-workers to barge in for a chat. And every
cubicle has a "view" thanks to a projector that can display a favorite scene
on the wall, then switch to a blowup of a budget document.
Tomorrow's office is only one of the ideas floating around IBM's massive
research centers. Among the others: cars without drivers, planes without
pilots and computers without glitches.
Technology giant IBM invests hugely in research. Its $5.7-billion research
and development budget apparently is the largest for any tech company
(software titan Microsoft spends about $5-billion). It has about 3,400
researchers in eight labs in six countries.
"Part of IBM's business transformation is to try to take new innovations in
technology and accelerate those into the marketplace," said Jay Murdock, whose
title is manager of mobile/pervasive solutions. "A lot of that innovation,
which would have gone into academic papers and conferences in the past, is now
purposely being driven into actual engagements with customers."
The new voice-activated navigation system being offered as an option in
Honda automobiles? Antelope Technology's upcoming 9-ounce computer? T. Rowe
Price's system that allows customers to manage their accounts by phone? All
IBM technology.
Projects can range from the small -- a rotating switch for MP3 music
players so users don't accidentally turn them on -- to the big: development of
a supercomputer that one day may help unlock the mystery of some diseases.
The transformation engineered by former chairman Louis Gerstner took IBM
from a company known for computer hardware to one focusing on services,
software, consulting and research. Instead of cranking out its own products,
though, IBM will license most of its technology and let others produce and
market it. And it has begun to aggressively market and sell its research
services to customers as part of its corporate makeover.
A lot of the work starts at the research centers. Two are not far from New
York City, nestled in woods and rolling hills in Westchester County. The
atmosphere is like that of a college campus. Deer graze on the grounds at the
facility in Somers, N.Y.
But it's all business inside. In the cafeteria, knives, forks and spoons
aren't the only utensils. IBM leaves scrap paper and pencils on the tables
because you never know when a great idea will strike a researcher.
Here are some of the possibilities IBM researchers are exploring:
The disappearing computer The specs sound like those for a traditional
computer: an 800-megahertz processor, 256 megabytes of random access memory
and a 10-gigabyte hard drive that can run the Windows or Linux operating
systems. But it's roughly the size of a deck of cards and weighs only 9
ounces.
The Mobile Computer Core can be used on the desktop with a docking station,
or it can be used like a personal organizer if inserted into a shell. It can
be unplugged at one place and plugged in at another without being shut down or
losing work. It's expected to be on the market this year from Antelope
Technologies (www.antelopetech.com), which licensed the technology from
IBM.
It's part of what is called pervasive computing. It envisions a world where
people are connected wherever they go, with devices that are small and
eventually out of sight.
That could include even technology embedded in the fabric of the clothes we
wear. The military, for example, is looking at the idea of "active
camouflage." It would use organic light-emitting displays in uniforms and a
camera on a soldier's back.
The camera would send a signal to the fabric, changing its color and
pattern to blend into the surroundings. If the soldier moves or lighting
changes, the uniform changes, too.
For consumers, that might one day mean altering the color or pattern on a
favorite sweater to fit one's mood or needs.
"The intent behind this is to show the future direction of computing, which
is that the computer disappears into our everyday life," Murdock said. "It
disappears into appliances. It becomes as relevant as the motor, for example,
in a refrigerator."
Technology That Works
To realize IBM's vision of the future, technology has to be more reliable,
easier to use, more powerful and much smaller. And that's being approached
from a number of angles.
Autonomic computing.
"It's systems that just plain work," said Alan G. Ganek, vice president of
IBM's autonomic computing software group.
It means systems that automatically manage and fix themselves, freeing
users to concentrate on work and creative tasks.
Contrast that with today's tech and its crashes, errors and complexity.
"It's a constant barrage of technocratic questions that end users are" faced
with, Ganek said.
But producing crash-free technology will require the tech industry to agree
on standards that allow hardware and software to work together, no matter who
makes them. "Ultimately, you'd like the end user to just never see any
glitches," Ganek said.
Grid Computing
Business and government use only a small fraction of the computing power
they own in their servers. Grid computing lashes that untapped power together
to create a tech reservoir that others can access as needed over networks.
Companies in fields that consume a lot of computing power, from seismic
analysis for oil exploration to simulations needed to develop computer chips,
could rent the required resources on an on-demand basis, says Tom Hawk, IBM's
general manager for grid computing.
The technology already is being used for breast cancer research, and health
care organizations are beginning to link up to share data and resources.
Consumers "won't be aware that it's the grid," Hawk said.
And, yes, Hawk says that one day grid computing could even mean driverless
cars and pilotless planes.
"Over time, we believe there will be a self-managed, gridded environment
where cars will move along highways and detect traffic issues and challenges
or weather conditions and will almost self-manage themselves to the desired
destination without a driver sitting at the wheel."
Nanotechnology. In Frances Ross' world, a human hair or the head of a pin
is really big.
Ross, manager of IBM's nanoscale materials analysis department, works with
molecules with the goal of creating new chip technology to make devices
smaller.
Among the advantages of smaller devices: They're faster, they use less
power, they give off less heat, and they will be more economical to use.
IBM just developed the smallest silicon transistor, all of 6 nanometers
long. That's 20,000 times smaller than a human hair, but it's a technology
with a limited future, maybe 20 years or so.
So part of her job is to grow carbon nanotubes to see if they can be used
as computer chips. Research is also forcing companies such as IBM to invent
new technology, such as the chamber to grow the molecules, just to handle the
science.
Putting It All Together
The lowly potato peeler would not seem to have high-tech implications. But
it does for Lee D. Green, IBM director of corporate identity and design.
Green tells the story of how Sam Farber watched his arthritic wife try to
use a potato peeler. Farber redesigned the handle, improved its usability and
created a business empire.
Observing how people use gadgets is critical to making them more user
friendly, Green says. It's his job to take the ideas from other research
departments and IBM customers and design gadgets, components or systems.
That can mean developing a rotating switch for MP3 players, a built-in
light for its Thinkpad notebook computers or "electronic ink" for a flexible
screen that can be rolled up like a newspaper but have its news downloaded
fresh every day.
For business, IBM came up with new designs for server computers that
simplify repair and maintenance. Components snap in and out without requiring
tools. They have lighted displays that allow someone to see a problem from the
outside and follow it inside to pinpoint the affected part.
"I'd like to be able to work on the inside of the engine of my car as
easily as I can disassemble this server," said Green, sitting in a room full
of gadgets his department worked on.
Then there's the IceCube system for Internet servers. It's essentially a
series of "blocks" that have great flexibility. Blocks can be replaced without
affecting the operation. They use ceramic couplers to connect with each other,
eliminating the miles of cables traditional systems need. IceCube has no fans;
it's cooled by water.
"We're this sort of bridge between a new business model that an IBM
customer may want to create and an emerging technology that doesn't have a
clear route to market," Green said. "Everything you do is driven not by the
technology, but by the way someone's going to interact with it."
Dave Gussow can be reached at 727-445-4228 or gussow@sptimes.com
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