Advertising Opportunities

Grid Computing

Grid Computing is an emerging technology that was developed from the need to share computing resources such as processors, applications, and storage from disparate locations. It utilizes a principal similar to an electric power grid by which diverse computational resources are made available to users over a shared, widely distributed network.

Today, many companies are including Grid strategies in their everyday business, and such plans will ultimately determine the success or failure of those enterprises. Now is the time to position your company as a leader. Buyers do business with firms that utilize cutting-edge technology with maximum insight.

To insure a powerful, lasting presence in this fast-changing market, you must highlight your company in the only publication aimed directly at the heart of the Grid community: GRIDtoday. GRIDtoday is THE source Grid professionals turn to for information that makes a difference, because GRIDtoday is the one and only venue that clearly identifies you as a leader in the global Grid community.

What is GRIDtoday?

GRIDtoday, is the only weekly e-publication for news and information specifically focusing on Grid Computing. Read by over 37,000 subscribers, GRIDtoday features compelling information from over 20,000 breaking news sources worldwide and its contributing editors are the Who's Who in Grid Technology. This makes GRIDtoday a must for Grid computing professionals.

What makes GRIDtoday essential reading?

The Grid is perhaps the single most significant computational advancement to reach the scientific, academic, engineering, and business communities since the Internet. The most complex problems can now be quickly and economically solved through widely distributed sharing of computational resources. GRIDtoday will provide researchers, scientists, engineers, and businesspeople with the latest information on the Grid and every topic affecting it.

Subscribers can read GRIDtoday via instantly-retrievable email text or on the Web. They are kept abreast of feature stories, industry reports and analyses, product advertising announcements and job listings. Every corner of the Grid is covered every hour of the day.

What people say about the Grid?

"[P]romises to be the evolution of the Internet into a computing platform." Stacey Quandt, industry analyst for Giga Information Group.

"Internet computing and Grid technologies promise to change the way we tackle complex problems." Ian Foster, Senior Scientist and Associate Division Director in the Mathematics and Computer Science Division at Argonne National Laboratory.

Editorial Sections

SPECIAL FEATURES

The Special Features section allows readers to become aware of the most vital information about the Grid. Anything and everything that has the most direct, immediate impact upon the Grid is detailed in this section. An advertising banner position precedes this section.

SYSTEMS/ENTERPRISE

This section gives readers crucial information on how the Grid is being used today in business or large organizations. This can include security, case studies, how, who and why the Grid is being utilized. An advertising banner position precedes this section.

SCIENTIFIC APPLICATIONS

This section is designed to inform readers of the developments that affect the future technical evolution of the Grid. While some of these developments may not yet have been implemented, industry is aware of them and working on them. An advertising banner position precedes this section.

BREAKING NEWS

This section informs readers about ongoing news in the following key segments:

• Security
• Platforms
• Networking
• Storage
• Operating Systems & Software
• General

An advertising banner position precedes this section.

QUOTE OF THE WEEK

This very popular section will provide a quote from industry professionals. An advertising banner position precedes this section.

LAST WEEK'S TOP 5 ARTICLES

This section will list the most read articles from the previous week. This section is a favorite among our readers. An advertising banner position precedes this section.

Target Audience

Who Reads GRIDtoday? -- E-mail Reach: 37,000

GRIDtoday provides the ultimate information to professionals involved with the Grid. If your marketing strategy includes sales to the most qualified Grid users in the world, please consider the following:

• GRIDtoday reaches tens of thousands of qualified professionals on a weekly basis, worldwide.
• GRIDtoday provides timely and accurate news and information from top industry experts.
• GRIDtoday is proactive and delivers your advertising message right to the subscribers' desktop via email. Readers can either read articles and advertisements from the email version or link directly to the GRIDtoday Website.

Where Are They?

What Is Their Title/Job Function?

Company's Primary Business:

Purchasing Budget within the Next 12 Months:

ADVERTISING OPPORTUNITIES

(For advertising rates send email to gridads@gridtoday.com)

GRIDtoday offers two levels of advertising participation. One is our Open Rates, for transient, event-focused companies or those with only tangential market interest. The second is Industry Partner Rates, for companies whose sole or major marketing thrust is in the entire Grid Computing industry, worldwide.

Companies who choose to be Partners of GRIDtoday are assured that their company name, logo and retrievable text will garner at least 55,000 impressions each week, for a total of 2.88 million impressions per year. This does not include impressions gained when your company's name and logo are appended to every retreived editorial item, highlighted in rotation at the top of your Web Edition's Sponsor's First banner, and included in all of our promotional literature.

Finally, Industry Sponsors' are entitled to our lowest published rates; approximately one-half that of our Open, transient-advertiser rates.

How Can I Reach These Buyers?

The Grid industry is expected to grow by 28% this year, with the expenditure of billions of dollars. GRIDtoday creates an ideal forum for attracting a qualified audience of buyers at extremely reasonable rates.

Effective, targeted advertising requires:

• Impact - Impress your audience. Look like the leader. Advertising reaches more people than any other promotion medium.
• Frequency - Reinforce name recognition. Increase sales leads. Reach buyers when they are entering the buying cycle.
• Continuity - Enhance brand preference and product sales. Continual reinforcement of message builds momentum.
• Concentration - A concentrated campaign significantly increases ROI. Multiple positions in an issue allow domination and increased exposure to targeted buyers.

What Are My Advertising Options?

GRIDtoday provides a number of cost-effective methods with which to reach our readers.

SPONSORSHIP - FEATURE BANNERS - TOC BANNERS - JOB BANK

Sponsor Package

Provides the exposure and frequency you need to reach your prospects, at an extremely low cost per issue. Sponsorship benefits include:

• "Sponsor's First!" Banner is the high-impact banner at the top of GRIDtoday's home page that is dedicated to only one sponsor per issue.
• Rotating Banner at the Top of each Page of the Website Listing on Table of Contents Page.
• Listing (with Link) on every article (Hypertext on email and link button on website).
• Listing on all GRIDtoday collateral material.
• End Column rate for all advertising.
• The Sponsor's logo appears at the bottom of each week's Table of Contents.
• The Sponsors are authorized to re-publish articles in GRIDtoday pertaining to them.

Front Page Banner

This premiere position, just below the masthead on the "Table of Contents", directly impacts every GRIDtoday reader / decision maker and provides a direct link to your exclusive page of advertising copy.

• To announce new products and exhibiting news, especially immediately before and after major trade shows.
• For important messages to the market from senior management.
• To announce new business relationships.
• To announce marketing, financial, and technical achievements.

Feature Banner

There is only one Feature Banner per issue and its position, immediately above the Features section, provides readers visibility only slightly less than that of a Front Page Banner. It is usually used for the same reasons as a Front Page Banner, but when another advertiser has already scheduled the FPB space.

"Table of Contents" - ToC Banners

These full Banners are strategically positioned between the sections of the Table of Contents page so that every reader is exposed. Decision-makers scrolling through the article titles are motivated to click on these banners and go directly to your exclusive page of advertising copy.

Corporate Information

GRIDtoday Staff:

Thomas Tabor - Publisher
Jennifer Tabor - Marketing Director
Alan Beck - Editor in Chief
John S. Hurley - Editor at Large
Saleem N. Jatoi - Managing Editor
Mitchell Becker - Account Executive
John Shandor - Webmaster
Jim Britain - Systems Administrator

Contributing Editors:

Charlie Catlett, General Chair GGF, Argonne National Lab
Dan Fay, Microsoft
Ian Foster, Argonne National Lab
Geoffrey Fox, Indiana University
Kevin Franklin, UC, Humanities Research Institute
Tony Hey, EPSRC
Chuck Kablundie, The Boeing Company
Aram Kevorkian, Chair, DoD Metacomputing
Mark Lewin, Microsoft
David Lifka, Cornell Theory Center
Satoshi Matsuoka, Tokyo Institute of Technology
Paul Messina, CAL Tech
Reagan Moore, San Diego Supercomputing Center
Paul Redfern, Cornell Theory Center
Mike Vildibil, Sun Microsystems
Mike Bernhardt, The Bernhardt Agency

Publishers & Corporate Office:

8445 Camino Santa Fe, San Diego, CA 92121
Phone: 858-625-0070; Fax: 858-625-0088
http://www.tgc.com
http://www.gridtoday.com

DAILY NEWS & INFORMATION FOR THE GLOBAL GRID COMMUNITY